WEBVTT

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When a company is
considering an IPO,

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what they're looking at is,
where should we go?

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What's the next step in our journey?

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And it's not going to be

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an endpoint, it's going to be

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the beginning of being
a public company.

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So naturally one of the first things
they’re going to consider is

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where should we go?

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Should we be in our home market?

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Should we look to a bigger market?

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Should we look to the US?

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And the kinds of things
that they will consider are

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market, are valuation, investors.

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And if you're in an industry
where the investor community is more

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developed in the US, like for example,
in the tech or the life sciences areas,

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you might think the US
is the best place

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and maybe it is.

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Valuation might be better.

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But you don't know.

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You have to look and think about

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is your equity story

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one that's going to be compelling
to the US market,

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or is it going to be more compelling
in your home market?